Orthographical and punctuation advertisement task

From flicking through magazines I found that all the large advertisements were grammatically correct, this is because of today's technology, and how it's almost impossible to make a punctuation mistake, because of spellcheck and the long process of quality checks company's do before they advertise, on my work experience at Sky's creative agency in London, I was shown the stages of advertisement and how about 10 different levels of the company have to check the details from the graphology to the grammar of the advert until it actually reaches the public eye. Therefore I searched some more unprofessional adverts and found many mistakes that through careless attention, the public realised the grammar was incorrect.

I before E except after C!


Another advert I found that is pragmatically appealing to a humours audience, was a snickers advert that had a very good play on words, the lack of correct grammar catches people's attention to carry on reading that the semantic field of the advert is if your tired and making spelling mistakes in your office or at home grab a snickers to give you energy and a buzz to focus on spelling mistakes!

How do I think children learn language?

I support vygotsky's theory of social interaction purely because we have the evidence that children need interaction to learn language. When children grow up and work through the stages of development they need interaction of adults and other children to help them along the way and this is how they learn and develop language. The evidence of the you tube clip we all watched in class, of the young girl, that was locked away in a bedroom and never let out until she was 13, supports vygotsky's theory because there was no social interaction, all the little girl got was shouted at or beaten, no communication no physical conversation was made between her and another human being from a very young age therefore that little girl never reached or achieved a very critical stage in the development ladder of proximal development. In result of this the girls brain shrunk smaller physically, leading to when she was found and taught the English vocabulary she was unable to achieve actually grammar and sentences. The girl would learn new words gradually however at a certain point she just froze because of the last of cognitive development and love along with social interaction she had never received. Compare this to another you tube clip we watched in class of the "girl who cried wolf" this story showed a girl who was so neglected as a child she was brought up and lived with dogs. She started to walk and howl like a dog and lost any human interaction therefore she adopted her love and effect ion from the dogs, this girl in contrast with the first case study we looked at is the girl who was brought up with dogs was neglected at the age of three years old, therefore her brain already hit the stage of cognitive development and already had some social interaction with her parents for four years, and that's why her brain was able to increase her variety of the English language and develop on as a normal human however not at her age of development. 

Difference between descriptivism and prescriptivism

Descriptivism
Descriptivism is a term in language that means how language is actually used. Language is not labelled correct or incorrect.  In the study of language description is the work of objectivity analysing and describing joe language is spoken.

Prescriptivism
Prescriptivism means one variety of manner of speaking of a language against another. It may imply that one form are correct and another is incorrect. Traditional rules that are broken, result in disapproval in linguists.

documentry analasis

The brain is split into three parts. the left part is for the language, the front part for speaking and the back part for understanding. Humans have a different anatomy to animals and thats why animals cant speak the same as humans communicate. Language depends on lots of different proceeses. Normal song was created by the finches despite never hearing it. there is a genre which allows us to create words and sequences.

Language and Gender investigation

Deborah Cameron in verbal hygiene (1995) agues with other peoples theories such as Lakoff and Spender theory of gender being power influence , Masculine and male has been unmarked norm in language and female and feminine the marked form. power had believed to be in the unmarked form for example we have unmarked forms such as mangers and ushers and marked forms manageress and usherette


Cameron's idea that there are two different and contrasting languages for men and women, arguing that there is a defecit model approach which means one language is inferior to each other. the context is what matters most in the gender conversation, this will depend on the power of the conversation. the gendered stereotypes of women gossiping and men being strong and silent simply relies on the context for example a casual conversation or a work or education overpowered conversation between genders, such as an occupational context.

language and gender

The presentation of male stereotypes are shown in the text when female character penny says "where do you want me, professor Chadwick?" the subordinate stereotype of the male being in control shows Penny's venerability and power struggle between male and female roles in gender. The representation of occupation has hierarchy between penny being the doctor and Chadwick being the professor, because the professor has a higher role than penny this also ties in with the theory that men have to be the ones in charge and higher up in terms of power over women. this is shown when penny is described as daydreaming about her new boss when the professor was busy at work this supports the stereotype of men working harder than women.

language and websites

How does technology influence language in this instance?

the context of this website is simply facts on gangster rap. the audience could be aimed at an older audience because many old people could want to wider there knowledge on rap in the world today. another audience could be younger people surfing the internet and trying to find out about the history of gangsta rap because it originated in the 1080s. a purpose for the website is to inform the target audience and a secondary purpose could be to entertain.

the language used in the text is standard english mainly aimed at educated people maybe at an older age because of the use of lexical choices such as 'popularized' and 'lucrative' this could make the text look more professional with facts because anyone can write on wikipedia, so this makes the information on the site more believeable to the audience. the colours blue and white are mainly used to display the pure factual side of the text with usually one picture summing the article up. blue highlighted underlined words are used also, to click to see what that certain word means and it also means that when you click on that word it will take you to a page that wikipedia has on that word.
the discourse structure is layed out in paragraphs usually starting with the history of te subject because this is what people are usually intressed in.