Monday, 6 October 2014

Orthographical and punctuation advertisement task



From flicking through magazines I found that all the large advertisements were grammatically correct, this is because of today's technology, and how it's almost impossible to make a punctuation mistake, because of spellcheck and the long process of quality checks company's do before they advertise, on my work experience at Sky's creative agency in London, I was shown the stages of advertisement and how about 10 different levels of the company have to check the details from the graphology to the grammar of the advert until it actually reaches the public eye. Therefore I searched some more unprofessional adverts and found many mistakes that through careless attention, the public realised the grammar was incorrect.

I before E except after C!


Another advert I found that is pragmatically appealing to a humours audience, was a snickers advert that had a very good play on words, the lack of correct grammar catches people's attention to carry on reading that the semantic field of the advert is if your tired and making spelling mistakes in your office or at home grab a snickers to give you energy and a buzz to focus on spelling mistakes!

How do I think children learn language?




I support vygotsky's theory of social interaction purely because we have the evidence that children need interaction to learn language. When children grow up and work through the stages of development they need interaction of adults and other children to help them along the way and this is how they learn and develop language. The evidence of the you tube clip we all watched in class, of the young girl, that was locked away in a bedroom and never let out until she was 13, supports vygotsky's theory because there was no social interaction, all the little girl got was shouted at or beaten, no communication no physical conversation was made between her and another human being from a very young age therefore that little girl never reached or achieved a very critical stage in the development ladder of proximal development. In result of this the girls brain shrunk smaller physically, leading to when she was found and taught the English vocabulary she was unable to achieve actually grammar and sentences. The girl would learn new words gradually however at a certain point she just froze because of the last of cognitive development and love along with social interaction she had never received. Compare this to another you tube clip we watched in class of the "girl who cried wolf" this story showed a girl who was so neglected as a child she was brought up and lived with dogs. She started to walk and howl like a dog and lost any human interaction therefore she adopted her love and effect ion from the dogs, this girl in contrast with the first case study we looked at is the girl who was brought up with dogs was neglected at the age of three years old, therefore her brain already hit the stage of cognitive development and already had some social interaction with her parents for four years, and that's why her brain was able to increase her variety of the English language and develop on as a normal human however not at her age of development. 

Difference between descriptivism and prescriptivism



Descriptivism
Descriptivism is a term in language that means how language is actually used. Language is not labelled correct or incorrect.  In the study of language description is the work of objectivity analysing and describing joe language is spoken.

Prescriptivism
Prescriptivism means one variety of manner of speaking of a language against another. It may imply that one form are correct and another is incorrect. Traditional rules that are broken, result in disapproval in linguists.